Designers tend to take the average user and design solutions of that average persona by using design and empathy. But to design products and services that are truly inclusive we have to go beyond empathy and asking questions.
Designers tend to take the average user and design solutions of that average persona by using design and empathy. But to design products and services that are truly inclusive we have to go beyond empathy and asking questions.
In my talk I'll explain why Design Thinking doesn't work and you'll learn how to transform your design process to be really inclusive.
As an UX (User Experience) designer and teacher, Marie van Driessche (Amsterdam) is fascinated by the way people interact with digital products and each other. Her focus is to design proper, meaningful and inclusive solutions. Currently she works as an UX designer with a focus on accessibility at Unc Inc. Marie also teaches UX / UI design at Amsterdam University of Applied Sciences. Besides all the above, she loves to kitesurf, gardening and reading cookbooks in bed before falling asleep.