User expe­ri­ence (UX) goes beyond sim­ply mak­ing the user inter­face attrac­tive at the end of devel­op­ment. It’s about under­stand­ing user needs and sup­port­ing them in their tasks. In this talk, I will show you how apply­ing sim­ple and well-known fun­da­men­tals, along with an under­stand­ing of cog­ni­tive bias­es, can ele­vate your dig­i­tal appli­ca­tions to the next lev­el. I will explain the the­o­ry and demon­strate its appli­ca­tion with clear, prac­ti­cal exam­ples. You’ll real­ize that you’ve encoun­tered these con­cepts as users your­selves. These tips are invalu­able not only for devel­op­ers but for all pro­fes­sion­als involved in fron­tend design.